Revisiting our old stomping grounds with a brand-new shop that brings us back to 2009, when Smitten was just a battery pack, a prototype machine, a Radio Flyer wagon, and a dream in the Mission.
Let’s roll the clock back to 2009, when Robyn Sue Fisher chose the streets, alleys and parks of the Mission neighborhood as the launching ground for her churned-to-order scoops… Whether churning on Linda Street, or scooping outside the Mission Pool, Robyn always found the energy and spirit of the Mission to be perfect for Smitten. Now, 8 years later, it’s all coming full circle. The newest scoop shop to join the Smitten family is officially open at 904 Valencia Street!
Our new digs are looking really fresh thanks to the work of the Mission-based team at Rare Field Design, With old-school restored wood and custom, built-in wooden benches, shelves and bar, we’re keeping our edge with concrete countertops, the original prototype Brrr machine atop the red wagon built into a counter, and a buried-in-the-floor original Brrr battery pack (not a joke – come check it out!) And just in case you needed help visualizing Smitten’s early days, we’ve also built an homage to our roots in the form of a custom-made wooden wall map highlighting all of the places where Robyn sold ice cream out of her wagon when she was getting the company started in 2009. Damn, that wagon covered a lot of ground…
Supporting our Friends at La Cocina
To kick things off in our new ‘hood, we’ll be churning ice cream for free on Thursday, March 23rd as we celebrate our grand opening! And that’s not even the best part… All day long we’ll be accepting donations on behalf of La Cocina, the Mission-headquartered non-profit which provides commercial kitchen space and mentorship to talented low-income women and immigrant entrepreneurs launching food businesses around the Bay Area. La Cocina has spent years identifying and cultivating talented individuals in our community, and we’re lucky to call one of their graduates, Gaby Guerrero of Delicioso Cafe, a true partner already. Gaby bakes the delicious cinnamon cookies used in our Brown Sugar with Cinnamon Cookies flavor, and always lights up the room when she stops by our shops with a delivery. Please join us in supporting La Cocina on opening day! Can’t make it? Consider joining La Cocina’s membership program.
Smitten x Mission Tastemaker Series
Our neighbors on Valencia Street have some serious chops when it comes to culinary innovation, and we’ve been working with a few of them on a set of limited release flavors that perfectly showcase the taste of the Mission. Launching ever 3 weeks and launching in sequential order, these flavors are only available at the Mission shop – so mark your calendars if you want to try them! For our grand opening menu, we’ve partnered with Jesse Jacobs of Samovar Tea Lounge, Valencia Street’s strikingly minimalist tea shop that celebrates the simply beauty of fine teas, on a spice-rich and ginger-infused Turmeric Gold Latte flavor. In April, we’ll release a Chevre & Apricots ice cream in collaboration with Mission Cheese, the artisan cheese bar known for their cut-to-order American-produced cheeses, followed by our take on the smoky Mission Hot Chocolate from Dandelion Chocolate. Chef Robyn Lenzi and Founder Robyn Fisher will develop the final collaborate flavor in partnership with a La Cocina entrepreneur, who will be selected in a forthcoming culinary competition-style event co-hosted by La Cocina at our shop. Want in on the action? Follow us on Instagram or join our email list to get access to tickets when they’re on sale!