With the passion to re-engineer ice cream from the ground up . . .
Smitten Founder, Robyn Sue Fisher, invents and develops the first Brrr® Machine with the goal of making the highest quality fresh ice cream, to-order in 90 seconds.
HITTING THE STREETS (2009)
Amidst recession, Robyn brings her Brrr® Machine to the streets atop a Radio Flyer wagon. Popping up around San Francisco, Smitten builds a cult-like following and is listed #1 on Yelp for all restaurants in San Francisco.
FIRST SHOP (2011)
Robyn opens Smitten's first shop in a repurposed shipping container in San Francisco, quickly drawing lines that snake around the block. Word-of-mouth attracts customers from the Bay Area and beyond, while Vogue praises it as "the freshest, if not the best, ice cream on Earth."
PERFECTING THE TECH
Robyn invests in perfecting the Brrr® Machine technology, compiling a stellar engineering team comprised of mechanical, electrical and software engineers, a control systems expert, and an industrial designer to ensure ergonomics. With a commitment to continual improvement and design-for-manufacturability, the Smitten team achieves seven robust utility patents.
SAN JOSE SHOP (2016)
Our magical little walk-up ice cream bar shop opens in San Jose’s Santana Row.
SF MISSION SHOP (2018)
Smitten returns to its roots, opening in San Francisco’s Mission District, where Robyn first pulled her wagon.